Seattle Mariners | Seattle, WA

Director, Digital Marketing & Social Media, April 2020 - Present

Lead digital and social team with focus on content creation and fan engagement.

• Oversee strategy, content and execution for all digital marketing and social media efforts for the Mariners brand and subsidiary accounts (Player Development, Mariner Moose and T-Mobile Park)

• Overhauled social media approach with new voice/strategy; in 2021 ranked 4th in MLB in engagement rate on Twitter, 7th in YouTube views and doubled engagements per post on Instagram year-over-year

• Won an Emmy for producing the documentary “Kyle Lewis: Writing My Own Story” which details Kyle’s journey through life, baseball and overcoming adversity to become the AL Rookie of the Year

• Ideate, produce and edit player-driven content across the Mariners channels; serve as main contact point to players and front office staff for social media training and assistance

• Handle all email marketing, website maintenance, app updates, paid and organic social and digital advertising strategy, execution and reporting

New York Mets | Flushing, NY

Manager, Social Media, December 2018 - Present

Mange company-wide social media platforms and accounts with goal of engaging fans and increasing revenue.

• Responsible for ideation, planning and producing the day-to-day content of all social media platforms for the Mets, Mr. Met, Citi Field and farm report (minor league); live update games on all Mets platforms in real time 

• Work directly with General Manager Brodie Van Wagenen on content and posting for all of his accounts and provide assistance to players for their personal accounts

• Create new long-form content intitiatives, which led to 75% subscriber growth on YouTube over three month span

• Assist in managing social media team - graphic designer, video editor, in-game coordinator and associate

• Work with sponsorship department to integrate partners seamlessly into social plan

• Create monthly reports to analyze social media performance and determine growth strategy

Assistant, Social Media, December 2016 - December 2018

Planned and executed social media strategy in order to engage with fans, build the Mets brand and sell tickets.

• Enhanced overall fan engagement on social platforms and grew Mets Twitter by 290,000 followers (44%) and Mets Instagram by 84,000 (14%) from 2016 to 2017, both ranking in the top half growth percentage in MLB

• No. 1 team in MLB in driving traffic back to the website in 2017, leading to $423,000 in ticket sales revenue

• Developed, planned and directed live shows and video content with players, created graphics in Photoshop and videos in Premiere Pro to use across all platforms

• Increased Mr. Met’s Twitter account by 56% in one year (including building Mr. Met/Noah Syndergaard relationship) and created Instagram account which now has 36,000 followers

• Executed full social coverage for events including Mets games, batting practice, press conferences and community events

Assistant, Marketing, December 2015 - December 2016

Assisted in all marketing efforts including digital, print, TV/radio, consumer clubs and special events with the goal of increasing revenue and the overall brand perception of the team.

• Responsible for the management, planning and budgeting for the Mr. Met’s Kids Club; grew revenue by 82% and paid members by 61% YOY; implemented new paid option for 2017 season leading to 65% more revenue 

• Oversaw marketing initiatives including Family Sunday activation, Fan Appreciation Weekend and growing mobile engagement through the Ballpark App; led MLB in Ballpark App check-ins in 2016, increased total check-ins by 84% YOY

• Trafficked and wrote copy for TV/radio spots and drops, managed in-ballpark marketing allocations as well as organized and tracked the budget for the marketing department

• Aided in planning and executing special events including the 1986 30th Anniversary and the Mike Piazza Number Retirement Ceremony

• Assisted and collaborated with MLB Advanced Media for email campaigns and website maintenance

• Identified, hired and oversaw two full-time associates and 12 game-day interns to aid in all marketing initiatives

Fanatics, Inc. | New York, NY

Public Relations Coordinator, January 2015 - November 2015

Developed and executed communications strategy for the largest retailer of officially licensed sports merchandise.

• Collaborated with personnel from professional leagues and teams (i.e. NASCAR, NBA, Detroit Lions, etc.) to create and execute strategy to announce new partnerships

• Wrote press releases and updated Fanatics Inc. website with new partnerships announcements and executive hires as well as developed and executed plan for executive publicity to widen company exposure

• Analyzed sales data using Tableau (of over $1,000,000,000 in revenue per year) to uncover actionable statistics to pitch to media and to provide content for social media

• Planned and executed town hall events for over 1,600 corporate employees

Major League Baseball Advanced Media | New York, NY

Social Media QA Editor, March 2015 - October 2015

Enhanced social media clout by ensuring quality and accuracy of posts on all MLB team social media accounts.

• Edited social content for all 30 MLB clubs which reached tens of millions of fans across social media platforms

• Proofread and made necessary corrections for over 125 social media posts per shift that were published to all major social media platforms including Facebook, Twitter, Instagram and Tumblr

• Ensured accuracy of stats, grammar and style for all posts including graphics, videos and text in real time for game previews, in-game updates, game recaps and other engaging posts

• Wrote copy for live posts as well as contributed ideas and assisted in executing social media campaigns

New York Mets | Flushing, NY

Marketing & Communications Associate, December 2013 - December 2014

Aided in conducting events and in the execution of marketing projects including strategy, research and social media.

• Developed and executed strategy that led to Mets third baseman David Wright winning the Face of MLB social media competition and resulted in 311,791 retweets of @Mets throughout the competition

• Managed the database for the Mr. Met’s Kids Club, which contained over 10,000 members and generated over $50,000 in revenue for the 2014 season, and created detailed reports for executive management

• Conducted industry research from over 25 MLB teams to improve marketing initiatives and in-game operations 

• Game day operations included but were not limited to managing the Kids Club kiosk, conducting marketing initiatives with players, escorting alumni and executing pre-game and post-game events